THE DRUM CREATIVE AWARD 2017
We were delighted to be a part of FINTA’s production team, being the OITNB huge fans ourselves!
Congratulations to Špela Čadež, Tina Smrekar and everyone else involved, on TWO DRUM CREATIVE AWARDS!
‘‘TWO of the UK Drum Creative AWARDS went to our Orange is the New Black – Unraveled project including the prestigious Chairman’s award!’’
On why she chose the animation for the prestiguos award, chairperson, Caitlin Ryan, group executive creative director at Cheil Worldwide, said: “The piece of work I kept thinking about was The Smalls/Pinwheel Animation for Orange is the New Black. It is beautifully crafted – but better than that – it shows how with creativity you can take a story line and reimagine in for a new format.
“I love the idea of taking a theme meant for a TV broadcast and reinventing it through puppets for social media. It is a brilliant way to reward exiting lover’s of the show and introduce the themes and vibe of the show in stackable content to new audiences. Very clever. And full marks for the animation.”